Please note that the logo, corporate block and graphic materials presented in this section can be used only for noncommercial purposes. The right to commercial use is granted at a written consent of MAKS Directorate. Please make sure that you have read the “Rules of Use of the Logo, Corporate Block and Graphic Materials of Aviasalon JSC” prior to the use of materials.
Logo – is an original graphic representation of a full or abbreviated name of the company or product. The logo is the verbal part of the trademark or a combination of a symbol and a wordmark.
Corporate block – is an original catchy graphic composition that combines a trademark, company name, mailing and bank details and, optionally, a motto. Corporate block can be used “as is” to design letterhead and envelopes.
Graphic materials – are photographs, images, illustrations, posted on the official website of the company.
The logo and corporate block contain trademarks, exclusive rights to which are owned by Aviasalon JSC and protected in accordance with the Russian and international laws.
The use of any MAKS symbols in the manufacturing of souvenirs or other products has to be approved by Aviasalon JSC through the issue of a permit to the manufacturing company.
It is prohibited to use the logo, corporate block or graphic materials in any advertising materials (own and/or of third parties) for commercial purposes.
Use of the logo, corporate block and graphic materials posted on the website is permitted only in the original registered form.
Use of the logo, corporate block and graphic materials in the ways prohibited by these Rules will be possible only subject to a written consent of Aviasalon JSC, otherwise such actions could be construed as an unlawful use of the trademark of Aviasalon JSC and entail imposition of established legal penalties.
Aviasalon JSC reserves the right to amend these Terms at its sole discretion and at any time, and to prohibit the publication of the logo, corporate block and graphic materials by the user(s) as well as to claim compensation for damages caused as a result of unauthorized use of the logo, corporate block and graphic materials.
PANTONE 295 C (the closest value – CMYK 100-57-0-40) is the main color of the block. This color is used for the logo and the type block – the full name and assigned dates of the Salon.
PANTONE 2925 C (the closest value – CMYK 85-24-0-0) is the addition colors of the block. This color is used for the year the Salon was held in.
The logo is implemented in the Latin letters based on AGForeigner UltraBlack sans serif font with balanced letter spacing and an original writing of the letter “A” with a graphic element in the form of a circle around it.
The logo block “MAKS” is an original graphic representation implemented based on AGForeigner Ultra Black and Myriad Proof Regular sans serif fonts, containing vivid individual elements.